SurfAid

Working alongside our sister advertising agency, BWM Dentsu, we created and promoted Surfify, an album filled with sounds from famous surf spots around the world.

Through a partnership with Spotify, each time a track from the album was played, a small royalty fee would be paid to SURFAID.

We created a seeding strategy to support the launch and drive the album into the communities that would really engage with it, working with more than 800 influencers, each selected to resonate with our target audience.

Results:

  • Album streamed thousands of times since April 2015
  • Key influencers, including musician Jack Johnson and pro-surfers Mark Occilup and Laird Hamilton, supported the campaign
  • 300% increase in Facebook engagement
  • Media coverage in Sydney Morning Herald, The Daily Telegraph, mX and on Channel 10 News