SodaStream wants every Aussie to have sparkling water at the tip of their fingers! In 2016 there was a real problem with people’s distorted perception towards sparkling water and a need to find a point-of-difference in a highly crowded space.
Spark was tasked with developing a social media and content strategy to build a strong relationship with the target audience; grow brand affinity and, ultimately, drive sales.
We developed a strategic plan, working closely with HQ and all agencies involved to ensure messaging aligned. Spark produced a range of original content including cocktail videos, photography, GIFs, cinemagraphs and bespoke advertising products. Since working with Spark, SodaStream has strengthened its social presence and secured its relationship with its audience.