Savers was perceived as an op shop with clothes for low socio-economic groups and grandparents.
Savers approached SPARK to implement ongoing PR and social media. Our objective was to drive in-store sales and reposition the brand as a ‘House of Thrift’ to university students and hipsters, while also driving‘Shop, Re-use, Re-imagine’ messaging.
Our activity included:
Through working with Spark to engage audiences, Savers re-established the brand and has since looked to replicate our campaign tactics in the US.