ANZ wanted to demonstrate its support of netball across the entire community, from the grassroots to the social and Club players, all the way up to the elite ‘and everyone in the game’.
Spark created something bigger than a campaign. We created a Netball Nation.
The platform was an online hub that unified all assets and conversations and connected them to ANZ, through their shared passion for netball. We focused content on social and community netballers, not just juniors and elite players. Using handpicked ambassadors, we created informative and engaging training drills, skills and fitness videos. We then introduced a grants program open to all netballers across Australia and celebrated with National Netball Day – an annual day to recognise one of Australia’s largest team-participatory sports.