BOUNCE

BOUNCE wanted to cement themselves as an authority in a quickly expanding leisure market. Spark’s objective was to create an online ‘house of awesomeness’ through PR and social content.

We positioned BOUNCE as a must-visit destination for not just kids, but also health, fitness and sport trainers. We spoke to our audiences through:

  • The formation of the Australian Trampoline Parks Association
  • Proactive media pitching
  • Social media strategy and content creation
  • Targeted ad buys with broad range creative
  • Influencer engagement from Olympians to Instagrammers; Melbourne Storm and Melbourne Rebels players; Lydia Lassila and Scotty James through to Dave Morris
  • A crisis comms and issues management plan

Results:

  • Successful launch of seven venues in Australia
  • Growth of 100,000 BOUNCE social media fans in less than 6 months
  • Average of 250,000 video plays on Facebook each month
  • Average of 25,000 monthly engagements with content
  • Average of 5.4 million reach each month
  • Average of 60,615 monthly YouTube views
  • Delivered more than $6.2mil value in media coverage